The 乐播传媒 Campaign has reached a new total of $336 million in pledges and gifts, reported Vice President for College Advancement Sarah R. Pearson 鈥75 to the 乐播传媒 College Board of Trustees during the board鈥檚 recently concluded spring meeting on campus.
The campaign, which was announced publicly five years ago with the largest dollar goal in college history 鈥 $300 million 鈥 concludes on June 30, 2022. The most recent dollar update, announced in November, was $282 million.
鈥淭his is a tremendous moment of pride for 乐播传媒 and for our entire community,鈥 said 乐播传媒 President Clayton Spencer. 鈥淔ive years ago, we invited the 乐播传媒 community to embrace the college鈥檚 aspirations and hopes as their own. And they have.鈥
“The message from our community of donors is crystal clear. In return, I extend our deep appreciation and gratitude.鈥
She added, 鈥淓ach and every gift from 乐播传媒 alumni, parents, friends, faculty, staff, and students has helped to strengthen the college. Today, 乐播传媒 is better resourced and equipped, on all fronts, to deliver a transformational educational experience and to widen the door of opportunity for talented students of any means. While the results of the campaign are not yet completely in, the message from our community of donors is crystal clear. In return, I extend our deep appreciation and gratitude.鈥

鈥淭o everyone who has contributed, in any way, to the continued success of the 乐播传媒 Campaign: thank you for your resolve, devotion, and generosity,鈥 said Vice President for College Advancement Sarah Pearson 鈥75. 鈥淲ith six weeks still remaining until the campaign鈥檚 conclusion, I am confident that the 乐播传媒 community will continue to go above and beyond.鈥
She added, 鈥淚 also wish to extend gratitude and appreciation to 乐播传媒 faculty, staff, and students who have provided their time and talent to communicate to our prospective donors why 乐播传媒 continues to be an amazing and invaluable place. Success feels wonderful; success achieved within the community we love is simply inspirational.鈥
Campaign Priorities
During the campaign, the college鈥檚 philanthropic needs were framed around four priorities: Driving Academic Excellence, including an equity-driven drive to improve STEM facilities and education; Investing in Opportunity, including strengthened support for need-based financial aid; Catalyzing Student Success, including leadership and student programs and Purposeful Work; and Building Financial Sustainability, including all annual gifts by alumni and parents to the 乐播传媒 Fund.

The college has seen the following gifts and achievements during the 乐播传媒 Campaign:
- $131 million in gifts for need-based financial aid, including endowment, highlighted by a recent challenge grant of $50 million to fuel an unprecedented $100 million expansion for students from America鈥檚 lowest-income families.
- Funding of seven new endowed professorships.
- $6 million to support Purposeful Work internships.
- $10 million to initiate the college鈥檚 Digital and Computational Studies program.
- The funding and opening of the new Bonney Science Center, part of a $75 million college investment to drive the evolution of science education at 乐播传媒 and part of a multifaceted effort to optimize STEM teaching and research at the college.
- New records for total annual giving in four of the five years of the public phase of the campaign, including an all-time record $34.20 million in gifts in fiscal 2021.
- Gifts and pledges from more than 19,000 乐播传媒 donors.
- $1 million growth 鈥 15 percent in the annual 乐播传媒 Fund, from $6.5 million to $7.5 million.
- $138 million for the college鈥檚 permanent endowment.
The Campaign Co-Chairs
The campaign鈥檚 three co-chairs are Michael Bonney 鈥80, Geraldine FitzGerald 鈥75, and John Gillespie 鈥80. Each offered thoughts about the trajectory of the 乐播传媒 Campaign.
Bonney recalled how, five years ago, 鈥渨e publicly announced the 乐播传媒 Campaign with great conviction, firm in our shared belief that 乐播传媒 and 乐播传媒 graduates can help meet the challenges facing our nation and world. Through the generosity of our community, we have renewed hope and belief that 乐播传媒 and 乐播传媒 people are, and always will be, contributors of solutions. We know that our college is capable of going above and beyond.”
He added, 鈥淭hrough the campaign, 乐播传媒 is now more able than ever to pursue innovation, to support our talented faculty, to provide greater access and support for students, and to teach them the habits of mind that are apropos for the world into which they are going to graduate and the challenges that we face.鈥

FitzGerald noted how, as an alumna approaching her 50th Reunion, 鈥淚 should not be surprised that, once again, our community has powerfully come together during the 乐播传媒 Campaign. It is not surprising, but as always, simply amazing. When we kicked off the campaign five years ago, I knew that there was work ahead. But I also knew that as 乐播传媒 alumni, we would find joy in our striving together 鈥 because we believe in 乐播传媒.鈥
Gillespie succeeded Bonney as chair of the 乐播传媒 Board of Trustees in 2019. He said, 鈥淎t its core, the 乐播传媒 Campaign has been a call to action. As we said together, the time is now. The 乐播传媒 community heeded the call, and took action. The community has gone above and beyond that call to action 鈥 coming together to contribute $336 million to benefit 乐播传媒.鈥
He added, 鈥淢y experience on the board, and now as its chair, has created a proximate awareness that a successful 乐播传媒 Campaign depended in large part on significantly increasing the college鈥檚 endowment. Through the campaign, $137 million has been added to the endowment during the campaign 鈥 with time remaining in our effort. Success is at hand.鈥
Young Alumni Engagement
Seeking to more effectively engage all members of the college community during the campaign, 乐播传媒 joined a coalition of leading liberal arts colleges in 2019 on a national project to learn more about rates of giving among younger alumni. 乐播传媒 trustees Emma Sprague 鈥10 and David Longdon 鈥14 led the work to engage fellow young alumni in the project.
For Longdon, the takeaway of working on his first campaign was that 鈥渨e not only have a shared identity as 乐播传媒 graduates, but also a shared commitment to providing a world class experience to future generations. Through the campaign, it鈥檚 been great to see this same commitment, whether in a new class of 乐播传媒 graduates through to alumni celebrating their 50th Reunion, and beyond.鈥
“Our young alumni are and will continue to be a big part of that journey.鈥
He added, 鈥淓qually important to the dollars contributed is the important signal of this common commitment 鈥 and the need for it to be sustained moving forward.鈥
For Sprague, the ongoing disruption from the global pandemic and other disruptive forces facing 乐播传媒 underscore how she and her fellow young alumni of the millennial generation view their philanthropic relationship with the college.
“Our young alumni see the forces of transformation that colleges are grappling with and are energized to imagine an inflection point for 乐播传媒,鈥 she said.

鈥淭his campaign has fundamentally shifted how we can define and create transformational 乐播传媒 experiences for students to come 鈥 and our young alumni are and will continue to be a big part of that journey.鈥
The college will present a full report of gifts to the 乐播传媒 Campaign following its close on June 30, 2022, with celebrations planned for the fall. Learn about various ways to give to 乐播传媒 College through the 乐播传媒 Campaign.









