Each spring, college and high school grads throughout the land hear this piece of advice: 鈥淔ollow your passion!鈥
But they don’t hear it at 乐播传媒, and that’s because the advice is bunk, says Rebecca Fraser-Thill.
And she should know: A lecturer in psychology at 乐播传媒 and the director of program design for Purposeful Work, Fraser-Thill is an expert in how our work gives meaning and well-being to our lives.
“Do you want to base your whole future on an emotional state?”
And that鈥檚 Purposeful Work in a nutshell. Now in its third year of implementation, Purposeful Work gives students a useful and powerful entry into the world of work by helping them figure out 鈥 in a highly intentional and programmatic way, from their first through their senior year 鈥 what interests them and what they鈥檙e good at.
We talked with Fraser-Thill about 乐播传媒鈥 approach to helping students find purposeful work 鈥 and what she might offer as better career advice as the Class of 2017 gets ready to graduate on Sunday.
What鈥檚 wrong with the typical graduation advice to 鈥渇ollow your passion鈥?
For one, passion is fleeting. Passion ebbs and flows, just like any other emotional state. Do you want to base your whole future on an emotional state? That seems problematic.
You鈥檝e also said that the call to 鈥渇ollow your passion鈥 can be intimidating for those who don鈥檛 immediately have a passion.
Oh, yes. Many students come to me and say they have no passions. And many say they have too many passions. Either way, focusing on a feeling like passion is not going to help students make decisions about majors, or careers, or what they spend their time pursuing.
To say that 鈥測ou need to have a passion鈥 for any potential interest in order to start exploring it sets the bar way too high for students. But that鈥檚 the cultural message we hear: Explore your passion!

Rebecca Fraser-Thill is director of program design for Purposeful Work and a lecturer in psychology. (Phyllis Graber Jensen/乐播传媒 College)
What is better advice than following your passion?
Follow your curiosity and interests. And that’s what we’re doing with Purposeful Work: supporting and guiding students as they follow their curiosity and interests.
Exploring what interests you is a much more stable course and more likely to lead you toward a path that you can commit to over a period of time, rather than jumping from one thing to the next based on the emotion of passion.
It鈥檚 been said that if Steve Jobs had followed his passion early in his life, 鈥渨e would probably find him today as one of the Los Altos Zen Center鈥檚 most popular teachers.鈥
. I completely agree with his thesis, which is that as we try things out and get better at what we do 鈥 as in the case of Steve Jobs 鈥 we develop more enthusiasm for what we are doing.
What should 乐播传媒 grads focus on in the next year?
The coming year is a time of immersion and exploration. For most, it鈥檚 the first time they鈥檒l be working for pay on a full-time, long-term basis.
It鈥檚 a time to gain a better sense of who you are in the context of work 鈥 what truly interests you, what works for you, and what doesn鈥檛. You鈥檙e gathering data that you couldn鈥檛 gather in college.
When Purposeful Work is implemented across a four-year student cohort, is it the idea that the exploration habit becomes a formal part of the student experience, so they hit the ground running at graduation?
Exactly. Through Purposeful Work, we want students to get better at and more involved in the intentional decision-making process about their work while at 乐播传媒. We want them to be aware of how the choices they make 鈥 about classes, majors, co-curriculars, athletics, internships, engagement in the community 鈥 help them align聽who they are and what they want to do.
The goal is for them to get good at making these decisions, so when they鈥檙e in the work world they can say, 鈥淚鈥檝e done this before. I am self-aware. I can make good decisions about what my next job will be.鈥
How does Purposeful Work do that at 乐播传媒?
In the first year, students explore thoughtfully, with support from faculty and staff, what they are interested in.
We all have to explore at some point. Research on identity development tells us that people who do not go through an exploration stage in their lives are much more likely to have a lower sense of purpose than those who have explored and discovered what they are interested in.
“Students test the hypotheses they鈥檝e formed about themselves based on their interests, values, strengths.”
By 鈥渢houghtfully,鈥 we mean that we don鈥檛 want students to explore everything. It can be helpful when parents or other adults reflect back to our students what excites them. It might be as simple as saying, 鈥淩emember that physics class you took as a whim, and you were really excited by it?鈥 This results in selective exploration based on where a student has been already.
Sophomore year begins the processing of narrowing their interests and gaining depth. For instance, you choose a major.
Junior year is about testing interests, trying things out. Students engage in off-campus study and have meaningful summer experiences, including Purposeful Work internships. They develop ideas for senior thesis. Students test the hypotheses they鈥檝e formed about themselves based on their interests, values, strengths.

In July 2016, Purposeful Work interns Fan Dong 鈥17 (second from left) and Michael Varner 鈥17 (right) work Associate Professor of Economics Nate Tefft in the offices of Looking Glass Investments in Brunswick, a peer-to-peer investment firm where Tefft is executive vice president and chief economist. (Phyllis Graber Jensen/乐播传媒 College)
Then comes senior year. That鈥檚 the time for students to talk to people. Students now have a sense of all their pieces, but they don鈥檛 know how they all fit together. They may be grappling.
Talking with other people is also how people get jobs.
We gain a sense of ourselves and create our narratives through social relationships. That鈥檚 how we learn where we鈥檝e been, who were are, where we want to go. We want our seniors to talk to people 鈥 family, friends, and especially 乐播传媒 staff, faculty, and alumni 鈥 who鈥檝e had these same puzzles and fit them together in different ways.
Talking and having conversations will serve them internally and externally. It will further their self-knowledge and will be invaluable in interviews and cover letters and other pragmatic ways.
Talking with people is also how we get jobs. It鈥檚 been found that about 80 percent of jobs are gained through networking. Talking is about progressing.
When you hear that 乐播传媒 is helping students find 鈥減urposeful work,鈥 it sounds like work that has a social benefit.
Purposeful work is not a type of work.
For example, in 2013, when President Clayton Spencer first outlined the idea of purposeful work at Convocation, she quoted an oral history from a Lewiston shoemaker, who talked about learning to hand-sew shoes: 鈥淚 used to watch, and I鈥檇 say, 鈥業 can do the same thing.鈥 And then from there I picked up the tricks that my dad used to show me, then I picked up some others, then after that, I loved it.鈥
So that鈥檚 an example of purposeful work because it has meaning for the individual.
Some people believe that finding purposeful work would just be icing on the cake of their lives. But there鈥檚 more at stake, isn鈥檛 there?
Yes, and the most compelling research is by Gallup. They surveyed thousands of people in 150 countries to dig into what creates well-being, what makes a person feel good. They found four types of important well-being around the world: physical, financial, social, and community well-being.
Finding purposeful work in our lives is not icing on the cake. It is not even the cake. It is the meal; it is the sustenance.
That makes intuitive sense. But Gallup wanted to know how we get those four qualities. Well, they found a fifth type of well-being, which they initially called 鈥渃areer well-being鈥 and now call 鈥減urpose well-being.鈥 It is defined as the endeavors that fill our day, paid or not, and Gallup found that a person鈥檚 purpose well-being is highest when they like what they are doing every day and are using their strengths every day.
Here鈥檚 the kicker: People who were high in purpose well-being are twice as likely to be high in these four other types of well-being. So, finding purposeful work in our lives is not icing on the cake. It is not even the cake. It is the meal; it is the sustenance. Purpose matters.
I鈥檓 curious about the link between finding meaning in work and finding pleasure in work. Can someone say that their work is meaningful but not always pleasurable?
Absolutely. That鈥檚 key. Pleasure in work does not equate with finding meaning in work. Sometimes your most meaningful activities can be low in pleasure. Parenting is an example. A day with the kids can be incredibly meaningful but not always pleasurable, especially if there鈥檚 bickering!
A sense of purpose is greater than pleasure. There are two concepts of well-being: hedonic and eudaimonic. The former is about finding pleasure, but there鈥檚 the 鈥渉edonic treadmill.鈥 We can鈥檛 get enough. We want more and more pleasure.

During Orientation last August, Rebecca Fraser-Thill talks about Purposeful Work with parents of students in the Class of 2020. (Phyllis Graber Jensen/乐播传媒 College)
Eudaimonic well-being, on the other hand, is about meaning, purpose, richness, and life satisfaction, and it comes from building a life that has a variety of layers and textures to it. We know that doing purposeful work that is aligned between who you are and what you do is at the core, too. And that well-being is lasting; you鈥檙e not chasing it.
Why are the liberal arts the perfect launching pad for 乐播传媒鈥 brand of purposeful work and the alignment of self and work?
I believe this to the core. The liberal arts allow you a space to try out a variety of interests and skill sets and explore things you didn鈥檛 even know existed until you came to campus.
You get to explore with incredibly engaged faculty members who know the content deeply because they have explored and followed their interests and curiosities so far that they are 鈥 I鈥檓 not going to say 鈥減assionate鈥! 鈥 deeply driven. It wakes them up in the morning to teach, do research, and work in the community.
The liberal arts enable self-reflection on an ongoing basis and exploration to test that self-reflection and see where it takes you.
Where does the 乐播传媒 motto, Amore ac Studio, “With Ardor and Devotion,” come in?
Purposeful Work is all about making Amore ac Studio motto a lived reality for our students. By exploring widely, based on their curiosity, and then digging deeply into a topic or field based on their developing strengths and interests, students can work with ardor and devotion, both while at 乐播传媒 and long after they leave.




