乐播传媒

The College hoped that this photo would publicize 鈥渦p-to-the-minute transportation available to 乐播传媒 students.鈥�

But it was published in the Freshman Catalog in December 1941, an inopportune moment to ballyhoo any kind of commercial air travel. With the U.S. entering World War II after Pearl Harbor, airlines used their planes to support the war. In fact, the airline pictured here, Boston-based Northeast Airlines, used its prewar experience flying from Boston to Maine and Vermont to forge a regular military route, the first of its kind, from Presque Isle to Newfoundland, Labrador, Greenland, Iceland, and Great Britain.

In this image, the logo on the fuselage of the famed DC-3 shows a smiling Pilgrim astride a plane, while the air hostess鈥� uniform displays the distinctive white pilgrim collar. The airport is either Portland or Auburn-Lewiston, while the identities of the 乐播传媒 men are unknown. (The pencil notation on the Kodachrome slide says, 鈥淔rosh boarding plane.鈥�)

Airlines, of course, weren鈥檛 the only businesses to retool for wartime. In the prewar pages of The 乐播传媒 Student, a weekly ad for Chesterfield cigarettes always included a celebrity endorsement from the likes of Bette Davis. The ads disappeared for several weeks after Pearl Harbor but reappeared by March in patriotic form. Under the statement 鈥淢ore Pleasure for You,鈥� the March 11 ad noted that Chesterfield was paying more than $2 million per week in war taxes and that 鈥淐hesterfields are mighty important in this man鈥檚 army. New recruit or old-timer…they all like the cigarette that satisfies.鈥�