ÀÖ²¥´«Ã½ Athletics Brand Identity Guide
Fielding 31 varsity teams, ÀÖ²¥´«Ã½ is a member of the NCAA Division III New England Small College Athletic Conference (NESCAC).
The Bobcat was adopted as the ÀÖ²¥´«Ã½ College mascot in 1924, during an all -campus vote in the ÀÖ²¥´«Ã½ Chapel.
In 2013, the college introduced a new visual representation of the Bobcat, as well as secondary and tertiary marks and a unique font, developed in partnership with Skye Design Studios.
A consistent visual identity is key to effective communications and brand strength for ÀÖ²¥´«Ã½ Athletics and contributes to a powerful and unified expression of the ÀÖ²¥´«Ã½ brand. The following rules for the implementation of the ÀÖ²¥´«Ã½ Athletics visual identity includes guidelines for color and typography in print and digital communications, as well as for ÀÖ²¥´«Ã½ merchandise and athletics gear.