{"id":1347,"date":"2017-07-27T12:59:19","date_gmt":"2017-07-27T16:59:19","guid":{"rendered":"https:\/\/www.bates.edu\/wordpress\/?p=1347"},"modified":"2018-07-02T14:33:44","modified_gmt":"2018-07-02T18:33:44","slug":"facebook-makes-big-change-for-page-admins","status":"publish","type":"post","link":"https:\/\/www.bates.edu\/wordpress\/2017\/07\/27\/facebook-makes-big-change-for-page-admins\/","title":{"rendered":"In &#8220;fake news&#8221; fight, Facebook makes big change for Page admins"},"content":{"rendered":"<p>In order to combat the scourge of real &#8220;fake news,&#8221; Facebook is implementing a change to its API (application program interface) where non-publisher pages (publisher = verified news media, sports and entertainment) including ÀÖ²¥´«Ã½ will NOT be able to edit the metadata of the links they post to their Facebook page.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.engadget.com\/2017\/07\/18\/facebook-disables-link-previews-fight-fake-news\/\">Article about policy change<\/a><\/li>\n<li><a href=\"https:\/\/media.fb.com\/2017\/07\/18\/next-steps-to-addressing-link-preview-modification\/\">Facebook&#8217;s\u00a0policy change memo<\/a><\/li>\n<\/ul>\n<h4>Why is this so important?<\/h4>\n<p>The ability to edit the metadata has been primarily useful to social managers to shorten and spice up headlines that might be a bit dry for social, shorten sub-heads so they end within the post and to replace the normally linked &#8220;key photo&#8221; with a photo more optimized for social.<\/p>\n<p>For a headline example, our campus construction update articles have the name of the series and the date of publishing in the headline. Under the previous regime we could revise the &#8220;Campus Construction Update: June 23, 2017&#8221; headline with a more engaging hook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1349 alignnone\" src=\"https:\/\/www.bates.edu\/wordpress\/files\/2017\/07\/unnamed.png\" alt=\"unnamed\" width=\"698\" height=\"682\" srcset=\"https:\/\/www.bates.edu\/wordpress\/files\/2017\/07\/unnamed.png 698w, https:\/\/www.bates.edu\/wordpress\/files\/2017\/07\/unnamed-307x300.png 307w, https:\/\/www.bates.edu\/wordpress\/files\/2017\/07\/unnamed-200x195.png 200w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p>For a photo example, for the ÀÖ²¥´«Ã½ News webpage, collage photos often don&#8217;t read very well as the key photo with the headline text overlay, so clear single shots are usually chosen for the headline photo. Our sports maven Aaron Morse created a great 7-image collage of the Top 7 Moments in ÀÖ²¥´«Ã½ Sports this year and this was the perfect photo to &#8220;force upload&#8221; to the social post.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1348 alignnone\" src=\"https:\/\/www.bates.edu\/wordpress\/files\/2017\/07\/unnamed-1.png\" alt=\"unnamed-1\" width=\"698\" height=\"682\" \/><\/p>\n<p>Facebook is working with its partners who wish to continue this editing feature. ÀÖ²¥´«Ã½ College will be applying for an exemption to the rule, but note that these waivers are granted on a per-page basis, so feel free to contact me with any questions if you wish to apply for a waiver for your page.<\/p>\n<p>Even for the verified ÀÖ²¥´«Ã½ College page, there is no guarantee that Facebook will grant us a waiver, so we&#8217;ll have to work even closer than ever with our web and editorial partners to make sure headlines, photos and sub-heads are as optimized for social as they can be moving forward. That means no sharing link posts with no photos!<\/p>\n<p>Sincerely,<br \/>\nDave<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to combat the scourge of real &#8220;fake news,&#8221; Facebook is&hellip;<\/p>\n","protected":false},"author":919,"featured_media":1349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_hide_ai_chatbot":false,"_ai_chatbot_style":"","associated_faculty":[],"_Page_Specific_Css":"","_bates_restrict_mod":false,"_batesModPostContentOverride_prepend":false,"_batesModPostContentOverride_append":false,"_batesModPostContentOverride_append_before_footer":false,"bates_author_byline_override":"","_table_of_contents_display":false,"_table_of_contents_location":"","_table_of_contents_disableSticky":false,"_is_featured":false,"_sidebarChoice":"","footnotes":"","_bates_seo_meta_description":"","_bates_seo_block_robots":false,"_bates_seo_sharing_image_id":0,"_bates_seo_sharing_image_twitter_id":0,"_bates_seo_share_title":"","_bates_seo_canonical_overwrite":"","_bates_seo_twitter_template":""},"categories":[1],"tags":[],"class_list":["post-1347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/posts\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/users\/919"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/comments?post=1347"}],"version-history":[{"count":2,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/posts\/1347\/revisions"}],"predecessor-version":[{"id":1360,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/posts\/1347\/revisions\/1360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/media\/1349"}],"wp:attachment":[{"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/media?parent=1347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/categories?post=1347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bates.edu\/wordpress\/wp-json\/wp\/v2\/tags?post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}