![\"The](\"https:\/\/www.bates.edu\/news\/files\/2013\/11\/web.E_131112_Win_Brown_Healthcare_30.jpg\")
<\/a>Winfield Brown ’89, the College Key’s Distinguished Alumnus in Residence, meets with students to discuss careers in healthcare during a campus visit on Nov. 12. (Sarah Crosby\/ÀÖ²¥´«Ã½ College)<\/p><\/div>\n
Brown, CEO and president of Heywood and Athol hospitals in north central Massachusetts, made his declaration during a talk on current trends in healthcare and patient services, part of his two-day campus visit as the College Key\u2019s Distinguished Alumnus in Residence.<\/p>\n
Well-timed against the failed launch of the Affordable Care Act\u2019s insurance exchange website, Brown\u2019s talk put a fine point on the economic forces influencing hospitals, physicians and even students graduating from ÀÖ²¥´«Ã½.<\/p>\n
Incentivizing the \u201cwrong behavior.\u201d<\/p><\/blockquote>\n
The U.S. model of healthcare incentivizes the \u201cwrong behavior\u201d on the part of healthcare providers, Brown argued.<\/p>\n
The model tends to encourage providers to schedule additional, costly and often unnecessary visits and procedures. Instead, Brown believes insurance companies should create monetary incentives for prevention and other cost-saving initiatives.<\/p>\n
\u201cWe need to keep people healthier,\u201d he said, \u201cand to do that, we have to reward physicians and hospitals for performance.\u201d<\/p>\n
The reason healthcare is at a tipping point is because patients are \u201cpaying too much for what we get.\u201d<\/p>\n
The \u201cchanging culture of care.\u201d<\/p><\/blockquote>\n
Brown noted that more and more ÀÖ²¥´«Ã½ students are considering careers as nurse practitioners and physician assistants instead of medical school.<\/p>\n
\u201cThat\u2019s something you would not have seen 10 years ago,\u201d he said, and it\u2019s all part of what he calls the \u201cchanging culture of care.\u201d<\/p>\n
Much of the phenomenon is simple economics. In today\u2019s healthcare systems, nurse practitioners and physician assistants draw higher salaries than in years past, workmore manageable hours and incur less student debt than physicians.<\/p>\n
It is an attractive option for students who want a work-life balance, he said.<\/p>\n
Brown, who took time during his residency to meet with students who are interested in medical-related careers, got his own start in the field in 1996 with a nudge from the late Dean of the College James Carignan \u201961.<\/p>\n
A long-time family friend and mentor, Carignan was on the board of directors at St. Mary\u2019s Health System in Lewiston when he wrote Brown, who was establishing a career in nonprofit fundraising, a note that read, \u201cSt. Mary\u2019s needs you.\u201d<\/p>\n
Brown went on to accept a position as executive director and vice president of the St. Mary\u2019s Foundation. He still has Carignan\u2019s note.<\/p>\n
Brown held leadership positions at Lowell General Hospital and Northern Berkshire Healthcare in Massachusetts before taking the helm at Heywood in 2011. He graduated from ÀÖ²¥´«Ã½ with a degree in economics and obtained master\u2019s degrees in business and healthcare administration from Husson University and the University of Minnesota, respectively.<\/p>\n
The Distinguished Alumni in Residence program was established in 2003 by the College Key, a ÀÖ²¥´«Ã½ organization that promotes extraordinary achievement among current and past ÀÖ²¥´«Ã½ students.<\/p>\n","protected":false},"excerpt":{"rendered":"
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