On the first day of Short Term, Eugene Kim ’08 asked his students to come up with an example of a time they marketed something.

(Phyllis Graber Jensen/�ֲ���ý College)

Mamta Saraogi ’21 of Kolkata, India, thought of a time she tried to get her classmates to try meditation, an important part of her own life. She’d explained its benefits, with the goal of helping her friends experience those benefits themselves.

“It placed a hobby that I had in the context of something that I can spread to people in a strategic way, to have an impact rather than confine it to my own personal hobby,” she said.

If you think about it, marketing is part of everyday life, just as it is central to any business, organization, or movement. Done right, it has the potential to do tremendous good, Kim says.

That’s why he’s teaching “Marketing with Higher Purpose for the Conscious Human,” one of five practitioner-taught courses offered this Short Term through the Center for Purposeful Work.

Mamta Saraogi ’21 watches a presentation by representatives of athletic clothing company lululemon. An English major, Saraogi said Eugene Kim’s course has expanded her understanding of the good marketing can do. (Phyllis Graber Jensen/�ֲ���ý College)

Kim is teaching his students about purpose-driven marketing, an increasingly popular approach that sees marketing not only as driving profits, but as improving communities and the lives of customers.

The class, Kim hopes, will help students “understand that type of human behavior, that decision-making process, and then how a purpose-driven, socially conscious brand can align with someone at that level to help build more advocacy and connect better with their community.”

It took Kim awhile to find his purpose in purpose-driven marketing. A double major in biology and art and visual culture at �ֲ���ý, he made plans to go to medical school until, one day during his junior year, he realized he’d forgotten why he wanted to be a doctor in the first place.

Casting about for careers that might fit his art and science background, Kim interned for local firm Rinck Advertising and discovered an interest in marketing.

He worked as an account executive and strategist in Boston for several years, but found himself increasingly disillusioned.

Eugene Kim ’08 watches representatives of athletic clothing company lululemon talk about the company’s marketing. (Phyllis Graber Jensen/�ֲ���ý College)

“Often you work with brands or companies or clients who don’t have the world’s best interests in mind,” he said.

After six years, Kim formed his own freelance marketing business. He helps clients understand the purpose of their businesses and develop marketing plans; with one company, which makes fermented foods, he’s become a business partner.

Patagonia, a go-to example of a purpose-driven brand, has taken strong stances on political issues and even directly criticized the Trump administration for its environmental policies. But purpose-driven marketing doesn’t necessarily mean taking up a cause. Another of Kim’s clients, an aesthetic doctor, simply understands that cosmetics are only one way to feel good about yourself.

Whatever the purpose, the company has to walk the walk. “That purpose needs to permeate their company culture,” Kim says. “Everyone who’s on board needs to be aligned with where they’re headed, and that needs to reflect in the way they do business.”

“A company or brand can talk about how they support sustainability all day, but at the end of the day, if their business practices don’t align with that, eventually they’re not going to have staying power.”

The Short Term class is discussion-based, with frequent guest speakers from brands like The North Face and lululemon.

Chris Capozzi and Amie Zimon of lululemon present to Eugene Kim’s marketing class. (Phyllis Graber Jensen/�ֲ���ý College)

And, true to the practitioner-taught course model, students are practicing what they’re learning. They’re creating a model marketing strategy for the Office of Campus Life, the part of Student Affairs responsible for clubs, student initiatives, and events.

They’ll catalog the office’s activities and recommend ways to crack one of any college’s toughest nuts: communicating with students, especially as the office rolls out a new app for events.

On May 3, Associate Dean of Students for Campus Life Kim Trauceniek and Coordinator of Campus Life Programming Jen Haugen visited the class in Pettigrew Hall. The students in the class had spoken with Trauceniek the previous day and emailed follow-up questions to Kim, who read them out loud.

The questions were wide-ranging: How does the app work? How does the office solicit student input? How does the office define campus culture? Underlying their questions, though, was an understanding that the needs of �ֲ���ý students are central to Campus Life’s programming and to its marketing.

Trauceniek told the students that she was grateful for the opportunity to reflect on Campus Life’s purpose and how it communicates its activities.

David Akinyemi ’21 said the course, so far, has helped him see that people respond to purpose.

David Akinyemi ’21 asks a question of of representatives of lululemon on May 9. A physics major, Akinyemi took Eugene Kim’s class in order to learn about marketing in anticipation of a career in tech. (Phyllis Graber Jensen/�ֲ���ý College)

“People don’t fall in love with what you do; they fall in love with why you do it,” he said. “It’s all about your motive.

“Even if they don’t fully connect with your purpose, they’ll understand that you’re passionate about something, and it’ll draw them more to what you’re trying to get them to do.”

William Worthy ’42 who died May 4 in Brewster, Mass., at age 92, was, in the words of The Washington Post, a “defiant journalist” whose reports from communist countries during the Cold War drew the ire of the U.S. government and inspired a folk song.

Worthy is shown here in 1980 setting up a press conference at a Tehran hotel with spokespeople for the students who held 52 U.S. diplomats hostage for 444 days. (Randy Goodman)

1. Worthy steadfastly believed in the free flow of information.

For 41 days in 1956, Worthy despite a U.S.-imposed travel ban to the Communist nation. While there, Worthy interviewed Chinese leader Chou En-lai. In retaliation for his unauthorized travel, U.S. officials seized his passport upon his return. But that didn’t deter him. Four years later, and without a passport, he made his way into communist Cuba to report on the early days of the Castro regime. When he came back, he was charged and convicted of entering the United States without a passport. A federal appeals court later overturned his conviction, saying the travel restrictions were unconstitutional. Later, he tussled with the FBI and CIA over documents he obtained while reporting on the Iran hostage crisis.

2. He inspired a folk song.

Singer Phil Ochs entered Worthy into the annals of legend on his debut album, All the News That’s Fit to Sing, with “Ballad of William Worthy.” The lyrics go, in part, “William Worthy isn’t worthy to enter our door, went down to Cuba, he’s not American anymore. But somehow it is strange to hear the State Department say, ‘You are living in the free world, in the free world you must stay.’” Listen to the “.”

In 2008, William Worthy received the Louis M. Lyons Award for Conscience and Integrity in Journalism from Harvard’s Nieman Foundation for Journalism. At right of Bob Giles, Nieman Foundation curator. (Photo courtesy of the Nieman Foundation)

3. He was red-baited in the U.S. Senate.

In March 1957, the Senate Judiciary Committee held hearings on whether State Department actions had “seriously restricted the travel of American newsmen in foreign countries.” Though McCarthyism and the Red Scare had waned, it was still common for politicians to red-bait, as this exchange between Worthy and Sen. Joseph ��›Ჹ��DzԱ��, D-Wyo., suggests:

��›Ჹ��DzԱ��: May I ask you again, Mr. Worthy, if, in your own consciousness, you are aware of any reason which the State Department might cite for its delay and apparent opposition in issuing your requested passport?

Worthy: No, sir, not at all.

��›Ჹ��DzԱ��: You are an American citizen?

Worthy: Right.

��›Ჹ��DzԱ��: A loyal American citizen?

Worthy: Right.

��›Ჹ��DzԱ��: Has any charge of subversive activity ever been made against you?

Worthy: Not at all.

��›Ჹ��DzԱ��: Has any charge of any kind been made against you?

Worthy: No, sir. If you want to make it more specific, if you want to ask me the $64 question, I will be glad to answer it.

��›Ჹ��DzԱ��: Well, I don’t want to go into the movies today.

4. He never wavered.

As a �ֲ���ý student in 1941, he said this after Pearl Harbor: “We must now work to prevent war hysteria and intolerance and to retain civil liberties intact.” At age 84, he was asked if a lifetime of challenging authority had made him weary: “Not weary, but it was not pleasant always to have to defend what you believe in. By temperament, I am not really inclined to get weary.”

5. His anti-imperialist beliefs were forged in the �ֲ���ý library.

By pure chance, Worthy came across a copy of Scott Nearing’s , which described how in 1914, from Haiti’s national bank and shipped it to New York City for “safe keeping.” This gave the U.S. at a critical time in Haiti’s history. Worthy that learning about that event that day in the library “really, turned me in an anti-imperialist direction, from which I have not veered ever since. It was one of the great shocks of my life, to read that.”

We recommend reading Worthy’s obituaries in the and . You can also read a 1995 �ֲ���ý Magazine feature on Worthy .

The tech media report that Wander, the social-media startup co-founded by Jeremy Fisher ’06, was recently snapped up by Yahoo! Inc. for more than $10 million.

Jeremy Fisher ’06 is co-founder and CEO of Wander, developer of the Days app and recently sold to Yahoo.

Wander is the developer of , a photo-sharing app that lets users assemble, curate and share a visual diary of their day.

Wander was a graduate of Techstars, a startup accelerator program, in summer 2012, and since then had generated quite a bit of buzz as a “stealth startup.” Wander launched its Days app in spring 2013.

The about the deal comes from New York Business Journal: “Yahoo indulges its Wander lust.”

That outlet notes that the deal is “the latest in a series of acquisitions by Yahoo, which has acquired 26 companies in the previous year.”

The dollar figure reported by TechCrunch has not been confirmed by Wander or Yahoo.

that Fisher, the firm’s CEO, and his Wander team will stay together and begin working on projects as a part of Yahoo’s Mobile and Emerging Products team, based in New York City. Days will continue as a standalone app.

“Days is a way to share a day in your life.”

The Days app creates social engagement around one of the most common phrases in human communication: “How was your day?”

App users can take photos and create animated GIFs during their day, then the app gathers them in a called, what else, a “Day.”

“The idea is this,” says TechCrunch‘s Jordan Crook. “Rather than sharing bite-sized moments in real time, Days is about sharing an entire story of how your day went. By tying everyday experiences together, Days lets you share mundane things like your morning coffee or your cat and, thanks to the context created within the story, those mundane things become more ‘share-worthy.'”

I asked Fisher about how theDays app grew out of his vision for Wander.

“The goal for Wander was to give people a way to capture and share their experience of the world,” he says. “Days was designed to get people to do that every day, to make a habit of capturing and sharing their experience of the world. Days is a way to share a day in your life.”

And how might a �ֲ���ý person use Days?

“I’d would love to see a day in the life of a professor in the field.”

An interesting take on Days is offered by Tekekek’s Aric Mitchell, who suggests that keeping a visual diary can do what a written one has always done: help people

Coverage of Brian McGrory ’84 being appointed Boston Globe editor has focused on the arc of his newspaper life, from serving 52 readers as a Globe paperboy to serving over a million as the paper’s new editor.

In this Globe video, McGrory, a native of Weymouth, Mass., and a 23-year veteran of the paper, describes his lifetime love of newspapers and his hopes for the Globe. McGrory succeeds Marty Baron, now executive editor of The Washington Post.

For media observers, the first two months of McGrory’s editorship have been a microcosm of newspaper challenges in the 21st century.

Andrew Beaujon, who reported on McGrory’s appointment in in December, did a followup interview in which of untangling the Globe’s paywalled BostonGlobe.com presence from its free site, Boston.com.

In mid-February came the announcement that the Globe’s parent company, The New York Times, , which it has owned for 20 years.

A political science major at �ֲ���ý, McGrory was a �ֲ���ý Student reporter, news editor and features editor. He did special reports on sexism in academia, alcohol issues on campus and residential life program, among other issues.

In 1983, he reported a significant campus story of the decade, a student protest against military recruiters on campus due to the ban on gays in military.

It’s a kick to Skype with Grandma or a job candidate, but would you want to have an interactive video session with your favorite retailer?

The Oregonian newspaper, , co-founded by Fritz Brumder ’01, describes the Web application as a “tool that allows retailers to reach consumers through live video chats akin to Home Shopping Network or QVC events.”

Your BrandLIve founder Fritz Brumder ’01 discusses his web application on a “Meet the Startup” interview in Portland, Ore.

Consumers can pose questions from their computers directly to the retailer, who in turn can direct a pitch or demonstration to a captive audience.

“Retailing and shopping by nature is a person-to-person, social process,” says Brumder, an interdisciplinary major in film and video production at �ֲ���ý.

“While the Web has given us tools to sell and merchandise and make it utilitarian, I think human nature is about putting people in front of people and have them interact around a product or market.”

“If I could Skype or Facetime with a retailer, would I like that?”

Reporter D.K. Rowe quotes brand manager Andy Meyer of the outdoor outfitter Marmot, which is among 45 clients using Your Brandlive. Meyer offers this litmus test for using Your Brandlive: “If a consumer asks: ‘If I could Skype or Facetime with a retailer, would I like that?’ If the answer is yes, then they’d like the Your Brandlive experience.”

While it’s common for an elementary school classroom to learn about a specific college, as a pathway to higher college aspirations, these first-graders at Equitas Academy in Los Angeles have made �ֲ���ý their own.

Indeed, though �ֲ���ý was chosen as their classroom college at random, they’ve made the most of the chance acquaintance.

Their teacher, Madelyn Hashemi, created the cheer, which the class sings every week in front of the school. They also spent time early in the year learning about �ֲ���ý. “My scholars know the mascot is the bobcat and can tell you interesting facts about the animal,” Hashemi says.

“They know that the college is in Maine, diagonally across the U.S. They have seen pictures of the campus, sports and classes from the website. They are beyond thrilled to have had a true connection with the college.”

Equitas Academy is a K–2 charter school in Los Angeles, and this clip is courtesy of �ֲ���ý parent Joe Pagano P’14, who visited the school while working on a marketing communications project involving several U.S. charters that are associated with . He and his wife, Kathleen O’Brien Pagano ’86, head up Pagano Media.

Peter Carlisle '91 in 2007 at his Portland, Maine, office. The poster shows Michael Phelps wearing his Olympic medals in Athens. Photograph by Phyllis Graber Jensen/�ֲ���ý College.

In an , the news magazine of WCSH-TV, Portland’s NBC affiliate, sports agent Peter Carlisle ’91 discusses the Olympics from an agent’s perspective.

Carlisle is for his work with Olympic and action sports athletes. His many clients include Michael Phelps (but the 207 interview was taped prior to the games, so there’s not much Phelps content).

For Carlisle, the Olympics demands reactive and proactive work, and there’s too much to get done.

“Adrenaline just gets you through it. There is very little time for sleep,” he tells 207′s Rob Caldwell. “You’re up early and generally work straight through the wee hours of the morning and get what sleep you can.”

Early on, he typically works with clients who are retired athletes doing public appearances or hospitality programs.

“You’re going to the events and reacting to how successful or not the athletes are,” Carlisle says. “Then, as you get through the games, much of the energy is trying to figure out, when the games end, where are we going with these athletes, and how are we going to commercialize this opportunity?”

The dizzying pace makes it hard to enjoy the Olympics in real time.

“It’s so fast-paced, and you feel so much responsibility for what you have going on from a business standpoint,” he says. “A lot of the enjoyment you get…comes after the games, or years after the games, when you think back and recall all the experiences you had.”

The departure of longtime managing editor Robert Long ’79 from The Times Record of Brunswick, Maine, did not go unnoticed by readers, thanks to a brief but heartfelt item tucked into the daily’s June 20 edition.

Written by nine current and former staffers, the praised Long for bravery under fire, as it were.

Robert Long '79 poses with his daughter Erica Long '12 on Commencement morning. Photograph by Phyllis Graber Jensen / �ֲ���ý College.

“During difficult financial times for nearly all media organizations — and arguably for print publications most of all — Robert held strong to his guiding belief that The Times Record should promote local news and photographs above all else,” the staffers wrote.

While some newspapers decrease their local news coverage in favor of easily and cheaply obtained wire-service stories, “Robert continued to push his staff of journalists, editors and page designers to deliver relevant and high-quality stories and pictures from the Mid-coast area.

“Perhaps more difficult to quantify is Robert’s touch in managing The Times Record’s newsroom team. Robert is realistic and flexible, but still motivates journalists to do their best work…. His impact as a mentor for aspiring professionals, and in the field of journalism in Maine, cannot be overstated, and he remains a valuable sounding board and trusted coach, even for former newsroom workers and interns who have gone on to win awards, join larger media outlets, and pursue ambitious careers in politics, theater and law.”

Hank Howie '81

Boston Globe tech blogger Scott Kirsner reports that game development veteran Hank Howie ’81 is the new chief operating officer of Boston game development studio Disruptor Beam.

Howie is the former head of Blue Fang Games (creator of the top selling Zoo Tycoon game) and, more recently, the co-founder of Beach Cooler Games, which produced the mobile game Universal Movie Tycoon.

Disruptor Beam is currently working on an online game tied to the hit HBO series Game of Thrones.

Jeremy Fisher '06 is co-founder of Wander.

Alyson Shontell of Business Insider tries to describe Wander, the “stealth startup” by Jeremy Fisher ’06 and partner that’s snagged $1.2 million in startup capital.

Shontell calls the startup “stealth” because outside of Fisher and his team, no one’s sure what the site is or will offer, and Fisher isn’t telling, except to say that Wander will reflect users’ zeal for finding and sharing information about where they are and where they want to go.

Never mind, really, because Wander’s sly, near-parody of a signup campaign last spring created great buzz. The campaign urged potential users to “sign up now and reserve your username before someone else does. And they will. Bastards.”

It’s pretty typical for apps or other online ventures to lure users by offering bonus points for various actions like social-medial sharing. But it’s less typical for the points to have absolutely no purpose, as is the case with Wander’s campaign. Don’t let that stop you from tracking your pointless points on the

As Adrianne Jeffries at asked her readers, “Is Wander, unencumbered by a product, the perfect brand? Or just evidence that we’re all sheep?”

For its blog, Wander asked 50 illustrators to "imagine a postcard from everywhere and nowhere at once." This entry is by Andrew Groves.

More to the point, there’s cool artwork on the that does help paint the emotional picture of where Wander’s heading. On the blog, there’s an array of graphic cards created by 50 illustrators who were asked to “imagine a postcard from everywhere and nowhere at once.”

In startup-speak, Fisher tells Business Insider that Wander will offer a way to “see the world through others’ eyes. It’s the intersection of location and curation” (“curation” expressing users’ insatiable desire to find, organize and share online content, and “location” meaning doing all this while on the go.

suggests that Wander might combine elements of Tumblr and Pinterest with Yelp, Tripadvisor and Foursquare.

The colorful lexicon of the social media startup world recently caught the attention of

Reporter Jenna Wortham interviewed Fisher for a column about how the goal of any social media startup is to get consumers to use brand-derived words and phrases (Twitter being the most obvious and successful example).

Fisher previously founded , a platform for sharing restaurant recommendations. He returned to �ֲ���ý in May for a �ֲ���ý Career Development Center program for students on the creative economy.